BLACKPINK’s LISA Ranks as the #1 Influencer at the Paris & Milan Fashion Week With Over $29 Million Earned Media Value
Celine was the top brand in EMV at the Milan and Paris Fashion week menswear with over $43 million (up 955%). BLACKPINK’s Lisa accounts for 67.4% of the earned media value with $29 million out of 407 influencers.
To say that Lisa, the K-pop superstar who fronts the group Blackpink, causes a stir wherever she goes, feels like an understatement—especially given her attendance at Hedi Slimane’s latest Celine menswear show, which took place in Paris Sunday night. According to a report from WWD, when Lisa and BTS’s Kim Taehyung—known by his moniker “V”—arrived to […]
Fans Go Crazy for Lisa Outside the Celine Show When Celine announced they would be closing the menswear shows (the brand’s first in-person show since before the pandemic), Blackpink fans swarmed social media in anticipation that Lisa, a global ambassador for Celine, would be attending. So it was no surprise that huge crowds gathered outside […]
Celine ambassador and K-pop star Lisa put her modeling skills on display in Paris when the Blackpink singer walked in Celine’s winter 2022 runway show, appropriately titled “Dans Paris.” Footage of the show was released today. Lisa wore two looks: a silver sequin mini dress and a black jacket and skirt, which you can see […]
ROSÉ & LISA Were Mentioned in LVMH’s 2021 Annual Report for Their Contributions for Tiffany & Co. & CELINE
Tiffany & Co. Following these presentations, high jewelry sales reached an unprecedented level. Rosé, the young singer of South Korean band BLACKPINK, became the new face of the HardWear collection. This very well-received revival led to a doubling of sales for this core line, which embodies bold femininity. CELINE Celine’s new High Perfumery ambassador, Lalisa […]
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