Dior’s success was thanks to JISOO. She produced many candid and lifestyle content with short and concise captions, mentioning the brand.
In June 2015, we were working on a test for the debut concept, but it turned out so well that it became the debut teaser. The most important of all are these 2 images. In a market where the trend is overdoing everything, we wanted a concept [for BLACKPINK] that was different from all the […]