There is also ROSÉ, a member of BLACKPINK, a highly popular Korean girl group. She attracted attention when she became the brand ambassador of SAINT LAURENT. This year, SAINT LAURENT set up a showroom in Seoul, South Korea for the first time, and ROSÉ also went to the showroom. She not only brought SAINT LAURENT popularity in Korea and the world, but also led to a 19% increase in overall revenue!

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