JISOO and ROSÉ Were Mentioned on Launch Metrics’ Article “The Return to the Runway: SS22 Fashion Weeks”
Paris Fashion Week (PFW) saw an impressive total of $297M in Media Impact Value™ generated — an overall increase in MIV® by 125% compared to the previous FW21 season, and up by 128% when compared to last year’s SS21 — demonstrating that even with the return of physical shows, digital content is here to stay and makes for strong results across the board.
At PFW Dior succeeded once again, with its balanced Voice split and intentional strategy, securing the brand in its top position following previous SS21 & FW21 seasons. Various brands leveraged Voices of KOLs and celebrities from the APAC market, resulting in boosted MIV® to the tune of $10.9M in the case of Dior’s work with Jisoo. This strategy also worked to produce $367K MIV® for Saint Laurent, thanks to Vogue’s video of Blackpink’s Rosé getting ready for the show.
cr. Launch Metrics