LISA Was Mentioned on Arirang News Center as the “Poster Child” for Solo Artists’ Success in the Globalization of K-Pop
One of the other things I’m looking forward in 2022 is individual solo members of boy bands and girl bands finding success as solo artists while still in the band, rather than necessarily breaking up with the band. And I think right now, the poster child, the case study, the proof of concept is LISA from BLACKPINK. She currently has been one of the most successful female solo artists in the world for 2021. And in many ways she is a real case study of what the future of K-Pop could look like, should look like, where it’s just more international, more multi-lingual and just global. – Bernie Cho, President of DFSB Kollective
