NewsJENNIE Was Included in WWD’s List of “50 Women in Power 2023”

JENNIE Was Included in WWD’s List of “50 Women in Power 2023”

Jennie Kim — better known by her first name as one of the members of K-Pop SUPERGROUP BLACKPINK — has long been a fashion powerhouse as one of Karl Lagerfeld’s last handpicked CHANEL muses, and more recently as THE FACE of Calvin Klein.

This year, she cemented her creative street cred by designing her first CK collaboration, which made its debut in May. The capsule of denim, essentials and knitwear with a ’90s bent crashed the brand’s site and sold out in minutes. Her single post about the collection topped $2.1 million in media impact value, according to data from Launchmetrics, while her campaign for the brand generated $6.8 million in MIV.

Kim debuted two Chanel campaigns this year, with Coco Crush fine jewelry kicking off in January and the Chanel 22 bag in March, and her Paris Fashion Week appearance generated $4.5 million in MIV alone — 17 percent of the total for Chanel’s February show.

She made her Met Gala debut in May wearing a recreation of a vintage Lagerfeld look, and followed that up with the Cannes red carpet for the premiere of HBO’s “The Idol,” which also marked her first acting role. That appearance dominated the film festival, as she topped Launchmetrics MIV list, with her appearance generating $1.9 million in MIV.

That’s all to say she’s brand powerhouse that transcends genres. “I like to be versatile. Inspirations change all the time. I’m a fan of the ’80s, ’90s, ’70s, everything,” she told WWD backstage at the Chanel Paris Fashion Week show. “What I do back home is not pinpointed at one thing. We are all about creating a visual that goes with the song and what I wear has to harmonize, so everything comes into play for me.”

Kim notes that confidence is key.

Women can be powerful by knowing that their voice matters and knowing their own worth. Especially in an industry like mine, being confident in what I believe in is very important. When we’re free to be creative and go for what we want, that’s how we can be powerful!

cr. WWD

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