The brand has launched its latest brand campaign Never Still 4. The fourth chapter of the Never Still campaign brings to life the inspiring stories of a new set of global icons, lensing travel not just as a means for personal advancement but also a catalyst for inner transformation.

The line-up for the latest iteration of the campaign is a star-studded one: global superstar Rosé, seven-time F1 champion Sir Lewis Hamilton, and football prodigy Kylian Mbappé.

Blackpink’s Rosé speaks on a purposeful travel and the meaning of home, sharing “Travel allowed me to expand my meaning of home. As traveling has become an essential part of my life, I’ve realised that home has become more of a state of mind than a specific place. It’s a collection of memories, experiences and people that provide a sense of belonging.”

cr. ELLE