Get ready to kick it with Blackpink’s Jennie as she makes her debut as the talent in the new Heron Preston for Calvin Klein campaign.

Celebrated as part of one of the most popular K-Pop groups of today, Jennie has always been known as a fashion favorite, popularizing various trends as the face of multiple fashion and lifestyle brands including Chanel. Following the appointment of designer Heron Preston, a known streetwear designer, at Calvin Klein, the synergy between Preston, Jennie, and the signature Calvin Klein aesthetic is evident and exciting.

Shot by photographer Kim Hee June, the singer is captured in a series of stunning imagery that highlights the theme of the collection – minimalistic, but not simplistic.

Celebrating the wonders of Calvin Klein denim and athleisure, Heron Preston incorporates his signature style including raised ribbing and stitching into the pieces. The idea is to create baseline and classic pieces that can be weaved into all wardrobes, continuing Calvin Klein’s legacy of body and identity inclusivity.

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