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EndorsementsJENNIE x Calvin Klein “Fall 2022 Campaign”

JENNIE x Calvin Klein “Fall 2022 Campaign”

Taking over billboards in NYC and LA.

BLACKPINK‘s Jennie continues her partnership with Calvin Klein, appearing in a new campaign for the Fall 2022 season. Debuting on billboards in New York City and Los Angeles, the images will soon follow with a full campaign to be revealed later this month.

The K-pop artist has worked with the American brand for multiple seasons now, modeling for collections such as its Heron Preston collaboration as well as looks for Fall 2021. This time around, she wears CK’s Bonded Flex bralette and bikini, which will arrive as part of the label’s newest season.

Those based in the United States will be able to spot the visuals — shot by Alasdair McLellan — via the Houston Street billboard in NY and the La Cienega billboard in LA. The release comes just in time with BLACKPINK’s new single “Pink Venom,” adding even more excitement for BLINKs.

Take an exclusive look at Calvin Klein’s Fall 2022 campaign starring Jennie above, and expect to see the full campaign on August 31.

cr. Hypebae

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Videos

Fashion Film

Making Film

@calvinklein Did you guess right? This fall stars all your favs. #calvinklein ♬ original sound - Calvin Klein

Teaser

@calvinklein Tune in to see who’s coming next 😉 #calvinklein ♬ original sound - Calvin Klein

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