The Korean Business Research Institute has revealed this month’s brand reputation rankings for girl groups!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community indexes of various girl groups, using big data collected from April 14 to May 14.

BLACKPINK held onto their spot at the top of the list this month with a brand reputation index of 6,734,798 for May. High-ranking phrases in their keyword analysis included “aircraft,” “concert,” and “Guinness World Record,” while their highest-ranking related terms included “registered,” “release,” and “surpass.” The group’s positivity-negativity analysis also revealed a score of 91.98 percent positive reactions.