Girl group BLACKPINK swept major global charts with its second full album’s pre-release song ‘Pink Venom’. Attention is being drawn as they’re expected to break various new records, despite the fact that the song is not a title-song, rather a song that declared the beginning of their major [BORN PINK] project.

According to YG Entertainment on the 20th, BLACKPINK’s ‘Pink Venom’, which was released at 1PM (KST) the previous day, took the first spot on iTunes’ Worldwide Song Chart. The song ranked first in 69 regions, showing how the song gained popularity across four continents, North and South America, Europe, Asia, and Oceania.

It also swept domestic music charts. As soon as ‘Pink Venom’ was released, it immediately took the first spot on Bugs, Vibes and Genie. It took the 3rd spot on Melon Top 100, which changed it’s a 24-hour usage and real-time user aggregation method, within an hour of release, and is gradually climbing up to the top.

The music video in particular is showing explosive popularity. The ‘Pink Venom’ music video, which broke the top title as a K-pop girl group by recording approximately 2.5 million YouTube Premier users live, reached more than 70 million views in about 15 hours after its release. This record was reached faster than the music video for ‘How You Like That’, BLACKPINK’s mega-hit song, which also holds the record of reaching 100 million views in the shortest time as a K-POP girl group (32 hours).

Major foreign media outlets, including Billboard, Rolling Stone, Peach Fork, NME, SCMP and Times, have expressed their expectations on their future activities, by looking back on their past records. The U.S. Billboard magazine praised BLACKPINK’s unique identity in the new song, and NME said “BLACKPINK has begun its journey to conquer the world”. They also added “Pink Venom is a perfect song that put together the individuality and talents of the four members”.

Attention is also being drawn to the pre-order volume of BLACKPINK’s second full album ‘BORN PINK’, which still has about a month left until release. The album surpassed 1.5 million pre-orders a week after pre-reservations began, and is poised to break all the ‘first, highest, and most’ records in the history of a single K-pop girl group album.

cr. YG Life