LVMH also shifted the focus of its 2021 acquisition Tiffany & Co to this growing market, Gerrit Smit, manager of Stonehage Fleming Global Best Ideas Equity, noted. He cited the ‘Not your Mother’s Tiffany’s’ campaign, led by Emma Raducanu, Beyoncé and Jay-Z, and BLACKPINK’s Rosé, which he believes will help push the firm into the “top leagues”.

cr. Investment Week