Launchmetrics took a deeper dive into MIV on celebrity posts and broke down the top-performing placements by segment. BLACKPINK Jennie and Lisa were top performers for various brands in multiple categories… a post by Jennie documenting her travels in Japan while wearing Chanel and toting a pink handbag earned $2.6 million MIV to take the top spot. In sportswear, Jennie was the top performer again, with her post for Adidas earning $3 million.

Fashion (MIV)

1. Jennie (Chanel) $2.6 million
2. Lisa (Celine) $2.5 million
3. Kylie Jenner $2.1 million

Sportswear (MIV)

1. Jennie (Adidas) $3 million
2. Billie Eilish (Nike) $2 million
3. Anuel (Reebok) $2 million

Jewelry and Watch (MIV)

1. Cristiano Ronaldo (Jacob & Co.) $2.5 million
2. Lisa (Bulgari) $2.1 million
3. Jisoo (Cartier) $1.9 million

cr. WWD