Launchmetrics Broke Down the Top-Performing Celebrity Posts By MIV and Segment; JENNIE, LISA & JISOO Rank Among the Top 3
Launchmetrics took a deeper dive into MIV on celebrity posts and broke down the top-performing placements by segment. BLACKPINK Jennie and Lisa were top performers for various brands in multiple categories… a post by Jennie documenting her travels in Japan while wearing Chanel and toting a pink handbag earned $2.6 million MIV to take the top spot. In sportswear, Jennie was the top performer again, with her post for Adidas earning $3 million.
Fashion (MIV)
- Jennie (Chanel) $2.6 million
- Lisa (Celine) $2.5 million
- Kylie Jenner $2.1 million
Sportswear (MIV)
- Jennie (Adidas) $3 million
- Billie Eilish (Nike) $2 million
- Anuel (Reebok) $2 million
Jewelry and Watch (MIV)
- Cristiano Ronaldo (Jacob & Co.) $2.5 million
- Lisa (Bulgari) $2.1 million
- Jisoo (Cartier) $1.9 million
cr. WWD
