“By 1990, the industry begins its trajectory into what is now known as influencer culture — it marks the birth of the supermodel and superstar as muse. Recognized by first name alone, Naomi, Kate, Linda, Cindy, Christy, Giselle and others become the ones to watch. Now, with technology advancing the global nature of everything, and designers embracing a more diverse roster of muses, Rihanna, Beyoncé and Jennie Kim join the many who inspire fashion today.”

cr. WWD Magazine