In June 2015, we were working on a test for the debut concept, but it turned out so well that it became the debut teaser.

The most important of all are these 2 images.

In a market where the trend is overdoing everything, we wanted a concept [for BLACKPINK] that was different from all the existing senior groups: “as if you dressed up even if you didn’t dress up.” Creating that “effortlessly cool” look was not easy.

When we were preparing, I was in a very nervous state. But when we started shooting, all
of the worries became unnecessary.

It’s like capturing the natural talent and chemistry that they mastered from all the years
they spent in the training room.”

– SINXITY, former YG creative director