Breaking beauty news as global technology giant Dyson unveils the stunning JISOO, a member of the internationally acclaimed K-pop group BLACKPINK, as its newest ambassador. This exciting collaboration was revealed through an exclusive image featuring JISOO with Dyson’s limited-edition Dyson Airwrap™ Multi Styler in Ceramic Pop. The announcement marks a pivotal moment for both the beauty and technology worlds.

Dyson Beauty President Kathleen Pierce expressed her delight, saying, “JISOO is an aspirational, modern and timeless beauty who plays an important role in celebrating natural beauty and elevating hair health. We are delighted to welcome her to the Dyson family.”

The Dyson Airwrap™ Multi Styler, showcased by JISOO, is engineered to empower users of all hair types to achieve superior styles without the worry of heat damage. JISOO herself flaunted an elegant and effortless look, highlighting the Airwrap’s versatility in creating natural, healthy styles.

To commemorate this collaboration, fans of both Dyson and JISOO are invited to join the celebration by sharing their styled looks using Dyson tools and JISOO-inspired healthy hair with the hashtags #dysonhair #dysonbeauty #EffortlessBeautybyDyson and tagging @dyson_anz.

Here we explore this partnership between the hair tech heroes at Dyson and the BLACKPINK sensation, who shares insights into her personal hair care routine and her journey with Dyson.

Q. What is your go-to hairstyle for your everyday look?

JISOO: My favorite go-to hairstyle is straight hair looking healthy and shiny with natural volume. I feel like these classic styles are the ones that can truly express myself the most.

Q. Working in various fields must mean that your hair is styled very frequently. What are some of the resulting personal concerns around your hair health?

JISOO: Due to my job which requires frequent hair styling, I’m very interested in maintaining healthy hair. I use Dyson hair care products routinely, as their intelligent heat control system prevents extreme heat from damaging my hair and makes it easy to maintain healthy hair. I’m particularly pleased with the Dyson Airwrap™ multi-styler, which not only protects my hair from damage but also makes my styling routine so much simpler.

Q. How would you define what a ‘good hair day’ means to you?

JISOO: I think we normally perceive ‘good hair day’ as when your hair looks healthy and shiny. I prefer natural hair naturally, and I think that maintaining this ‘great hair’ allows my natural style to shine through.

Q. What do you look for in hair styling tools?

JISOO: I prefer using products that allow me to style my hair with minimal damage. I’m also drawn to devices with aesthetically pleasing designs and colourways, which is why I’ve been so satisfied with Dyson hair care products.

Q. What drew you to collaborate with Dyson?

JISOO: I’m always interested in maintaining healthy hair because I need to style my hair a lot when I’m working, so I try to use hair care products that can help keep my hair healthy. Dyson’s hair care devices, which I love using, have an intelligent heat control system that prevents extreme heat from damaging my hair and makes it easy to maintain healthy hair, so I use them routinely.

Q. As Dyson’s ambassador, you must have been a Dyson user for a while now – how has your experience with Dyson technology been so far?

JISOO: Dyson hair care products are must-have items for me because they allow me to achieve healthy, natural styles with protection from extreme heat damage. I also love the fact that I can quickly and easily create the style I want.

Q. Do you have a favourite Dyson hair care product that you’d recommend for self-stylers, and why?

JISOO: I would like to recommend the Dyson Airwrap™ multi-styler. There are stylists who help me do my hair before performing on stage, but there are times when I need to do my own styling, and the Dyson Airwrap™ multi-styler makes it easy for anyone, including me, to get the look they want quickly even though you’re not a professional. I’ve been very pleased with how much simpler my styling routine has become since using the Dyson Airwrap™ multi-styler.

Q. What styles or looks would you like to try out for your holiday or new look for 2024 with Dyson hair tools?

JISOO: I’m looking forward to trying out the new Dyson Airstrait™ straightener to create a straight style with more volumes. I’ve always been a fan of the classic straight hair and I’m impressed with the fact that Dyson Airstrait™ straightener can dry and straighten wet hair without damaging it. I also love the fact that it can add just the right amount of volume to straight hair. I’m also looking forward to trying out the Dyson Airwrap™ multi-styler in the new year to create voluminous waves and S-curls, which isn’t my usual go-to style and I’m excited to try out this hair with Dyson.

Q. How do you describe “effortless look” for you, and how Dyson (hair) could associate with that?

JISOO: I think a natural look is the best way to express yourself. I feel that a timeless, classic beauty derives from a natural look. Dyson hair care devices are essential items for me to achieve the natural look I want, as they allow for effortless styling while maintaining healthy hair.

Q. What are your plans as Dyson Hair Care ambassador?

JISOO: I will be showcasing a variety of content starting with the first ambassador activity for the Dyson Airwrap™ multi-styler Ceramic Pop Edition.

This collaboration promises to be a journey of effortless beauty, and JISOO, as Dyson’s ambassador, is set to inspire fans with her healthy and stunning hair looks.

cr. The Journal