ROSÉ x Tiffany & Co. “Tiffany Lock Collection”
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Rosé Shows Off the New Additions to Tiffany & Co.’s Lock Collection
Florence Pugh has been announced as the newest Tiffany & Co. house ambassador, taking her place alongside Rosé, Jimin, and Lebanese singer Nancy Arjam. In a new campaign celebrating the expansion of the brand’s Lock collection, the foursome poses in portraits, displaying the collection’s array of pendants, rings, earrings, and bracelets in various colorways.
The lock design has been a part of the brand since 1883. A symbol of love and unbreakable bonds, the new iterations “celebrate the personal connections that we share and the infinite power of love,” according to a statement from Tiffany & Co.
The ambassadors show off the versatility of the collection, with Pugh displaying various rings and bracelets in 18 karat white, yellow, and rose gold while Jimin flashes some of the necklace options. The campaign also features the latest addition to the collection: a new lock bracelet in 18 karat white gold with half pavé diamonds and half baguette diamonds. All of these pieces are now available in Tiffany & Co. stores as well as online at Tiffany.com.
cr. W Magazine
ROSÉ Lock Limited Edition
The Tiffany Lock ROSÉ joint model features pink sapphires, symbolizing the infinite power of love. Pink, one of the rarest colors in sapphire, is perfectly compatible with the inner power of the Lock series and the artistic inspiration of this international superstar. Hand-paved with bright pink sapphires on an 18k rose gold pendant by Tiffany artisans, this piece can be worn alone or paired with other pieces in the Tiffany Lock collection for an outstanding style.
- First launch in the Chinese market.
- Official online launch on August 2, 2023.
- 18K rose gold with pink sapphires.
- Size is small.
- 18 inches long.
- Total stone weight 0.14 carats.
Tiffany Lock
Yours, mine, ours, theirs. Global superstar #ROSÉ wears Tiffany Lock to represent the many memories and connections that drive her forward. Discover more: https://t.co/D5HIsnU6oi #TiffanyLock #TiffanyAndCo pic.twitter.com/5iw9IHREpV
— Tiffany & Co. (@TiffanyAndCo) August 29, 2023
Think pink. Introducing Tiffany Lock ROSÉ Edition—our new capsule collection, created in collaboration with our House ambassador and superstar #ROSÉ. Discover more: https://t.co/rmEryOAVDl #TiffanyLock #TiffanyAndCo pic.twitter.com/rKU5HrPyaq
— Tiffany & Co. (@TiffanyAndCo) September 15, 2023
The Tiffany Landmark
Behind the Scenes
Love lock. Global superstar #ROSÉ celebrates love and the power of connection in Tiffany Lock. Take a behind-the-scenes look at what makes each new design an infinite expression of love. Discover more: https://t.co/l3me1W6mDn #TiffanyLock #TiffanyAndCo pic.twitter.com/rz37z0swrl
— Tiffany & Co. (@TiffanyAndCo) October 22, 2023