The Korean Business Research Institute has revealed this month’s brand reputation rankings for girl groups!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community indexes of various girl groups, using big data collected from December 12, 2024 to January 12, 2025.

BLACKPINK held onto their spot at the top of the list this month with a brand reputation index of 10,162,333. High-ranking phrases in their keyword analysis included “Rosé,” “APT.”, and “Billboard,” while their highest-ranking related terms included “all-kill,” “record,” and “surpass.” The group’s positivity-negativity analysis revealed a score of 92.89 percent positive reactions.