BLACKPINK CAFÉ

ChartsGirl Group Brand Reputation Rankings January 2024

The Korean Business Research Institute has revealed this month’s brand reputation rankings for girl groups!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community indexes of various girl groups, using big data collected from December 14, 2023 to January 14, 2024.

BLACKPINK held onto their spot at the top of the list this month with a brand reputation index of 4,675,078. High-ranking phrases in the group’s keyword analysis included “Jennie,” “Red Carpet,” and “Billboard,” while their highest-ranking related terms included “appear,” “record,” and “free.” BLACKPINK’s positivity-negativity analysis also revealed a score of 93.54 percent positive reactions.

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