The Korean Business Research Institute has revealed this month’s brand reputation rankings for idol groups!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of various idol groups, using big data collected from December 23, 2020 to January 23, 2021.

BLACKPINK also maintained their position at second place with a brand reputation index of 11,865,603, marking a 41.23 percent increase in their score since last month.