The Korean Business Research Institute has revealed this month’s brand reputation rankings for individual girl group members!
The rankings were determined through an analysis of the consumer participation, media coverage, communication, and community awareness indexes of 540 girl group members, using big data collected from August 19 to September 19.
BLACKPINK’s Lisa topped this month’s list after seeing a staggering 430.47 percent increase in her brand reputation index since August. Her total score came out to 5,365,468 for September.
High-ranking phrases in Lisa’s keyword analysis included “YouTube,” “Lalisa,” and “Thailand,” while her highest-ranking related terms included “record,” “surpass,” and “release.” Her positivity-negativity analysis also revealed a score of 89.10 percent positive reactions.
BLACKPINK’s Jennie took second place in this month’s rankings with a brand reputation index of 4,439,031, marking an 18.47 percent rise in her score since last month. Notably, all four members of BLACKPINK made the top 10 for September: Jisoo came in at No. 6, followed by Rosé at No. 9.