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ChartsGirl Group Member Brand Reputation Rankings February 2021

The Korean Business Research Institute has revealed this month’s brand reputation rankings for individual girl group members!

The rankings were determined through an analysis of the consumer participation, media coverage, communication, and community awareness indexes of 535 girl group members, using big data collected from January 14 to February 14.

BLACKPINK’s Jennie held onto her spot at the top of the list with a brand reputation index of 4,380,571, marking a 53.42 percent increase in her score since last month. High-ranking phrases in her keyword analysis included “YouTube,” “Chum Churum,” and “THE SHOW,” while her highest-ranking related terms included “open,” “surpass,” and “advertise.” Jennie’s positivity-negativity analysis revealed a score of 83.95 percent positive reactions.

BLACKPINK’s Rosé rose to second place in the rankings this month after seeing her brand reputation index rise by 70.58 percent since January. The idol’s total index for the month came out to 3,212,101.

JISOO ranked at #5, and LISA ranked at #10.

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