BLACKPINK CAFÉ

ChartsGirl Group Brand Reputation Rankings October 2021

The Korean Business Research Institute has revealed this month’s brand reputation rankings for girl groups!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community indexes of various girl groups, using big data collected from September 10 to October 9.

BLACKPINK held onto their spot at the top of the list this month with a brand reputation index of 6,092,040, marking a 64.54 percent increase in their score since September. High-ranking phrases in the group’s keyword analysis included “LALISA,” “YouTube,” and “Guinness,” while their highest-ranking related terms included “record,” “surpass,” and “register.” BLACKPINK’s positivity-negativity analysis revealed a score of 84.07 percent positive reactions.

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