On February 10, the Korean Business Research Institute announced the newest ranking for brand reputation among girl groups.

The ranking is based on the analysis of consumers’ participation, media coverage, interaction, and community indexes for 111,197,984 pieces of big data on about 50 girl groups from January 8 to February 9. This is a 25.58 percent increase from the 88,551,030 pieces of big data analyzed for the January ranking.