Stefan Larsson, CEO of PVH Corp. (Calvin Klein), Mentioned JENNIE in an Interview
“The main way we drive increased customer engagement is by connecting our brands through our hero products with people who shape culture in a mass pirational way and to big consumer moments throughout the year.”
“You can see the impact of this right now in Calvin Klein through our collaboration with
Jennie Kim of the South Korean group Blackpink,” he continued.
“She has 69 million followers on Instagram. She’s a big supporter of the brand, loves our iconic products and drives big engagement among consumers in Asia and increasingly globally.”
cr. PVH Corp.