Lisa is loved by global fans for her outstanding dance skills, rap, and beauty, as well as her irreplaceable girl crush charm. As Lisa, who has the largest number of Instagram followers (more than 77.62 million) among K-pop artists, is showing great influence as a fashionista with an outstanding sense of style, she is considered the best muse for ADLV.

ADLV, which means “the peak of life” in French, has steadily shown strong sales since its launch in 2017, and has attempted various attempts and changes through collaboration with various global celebrities.

Launching the Akmedrabi campaign, it will use the rhyme of “ALLY” Lisa to identify Acme de la vie and Lisa, and showcase the corporate philosophy and bright message that the peak of our lives is now and the best moment with the season’s look.

In particular, from this 22SS season, products consisting of various silhouette items containing contemporary sensibility along with casual streetwear that has been seen in ArcMedrabi will be released, and the season will be developed with more colorful designs and products through the signature emblem presented in ArcMedrabi.