Jennie was the most powerful dresser of 2023, consistently influencing fashion searches with her prolific, fashion-forward looks. This year, the Chanel ambassador not only made her acting debut in HBO’s The Idol — which earned her a ticket to the Cannes Film Festival — she also made her very first appearance at the Met Gala, dressed in a vintage Chanel dress from the maison’s F/W 1990 ready-to-wear collection. In May, she dropped a capsule collection for Calvin Klein, for which she reinterpreted the iconic logo in her handwriting; searches for the brand increased 22% on Lyst in the following days. Her Cecilie Bahnsen x Asics Mary-Jane trainers, which she wore in New York in August, caused a 27% spike in pageviews for the Scandi brand in the space of 24 hours.

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