EndorsementsROSÉ x Tiffany & Co. “2022 HardWear”

ROSÉ x Tiffany & Co. “2022 HardWear”

As a global House ambassador, this is Rosé’s second time fronting the HardWear line.

FOLLOWING THE RECENT RUMOURS swirling about a BLACKPINK comeback, it feels like the K-pop quartet are really having a moment — and not just in the world of music. A few short months ago, Lisa made her runway debut for CÉLINE’s Summer ’22 collection; and Jisoo and Jennie have similarly been making waves in the fashion world as ambassadors for Dior and CHANEL respectively.

The latest announcement? The New Zealand born and Australian-raised Rosé is once again the face of Tiffany & Co.’s HardWear collection.

HardWear first debuted in 2017, becoming one of the House’s signature jewellery collections. Rosé was previously attached to the 2021 campaign for the line of jewels featuring an iconic gauge link motif, which is based on a 1971 bracelet from the Tiffany Archive.

Shot in New York City by Mario Sorrenti, Rosé’s latest HardWear campaign features industrial shapes and edgy designs paying homage to the power and edge of the famed Big Apple itself. But like Rosé, there’s a fierce and distinctly feminine touch that grounds the rebellious energy of the collection.

The intimate and powerful portraits of Rosé showcase the lush, diamond-encrusted designs, with the singer wearing existing pavé diamond Tiffany HardWear styles alongside the new necklace and bracelet debuting this July featuring striking links of black titanium, 18-karat rose (or should we say Rosé?) gold and diamonds. She’s also adorned with the new full pavé diamond styles that we’ll have to patiently sit tight and wait until November for.

cr. Harper’s Bazaar

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