Winter is coming and Blackpink’s Jennie is heralding the it-look for the season, as dictated by Chanel.

When artistic director Virginie Viard made the debut for Coco Neige, she showcased it in the legendary Left Bank nightclub Chez Castel. A venue fit for the playful reveal, the collection was inspired by the legendary style of the late Stella Tennant, a Chanel icon for so many years.

Ski pants with cropped jackets, crochet skirts, suits of sequinned panels, this was a collection reimagined in the palettes of black, white, and hot pink shearling. Now, introduced in a campaign for the Chanel Coco Neige 2021/22 collection, Jennie fronts key looks captured in stylised and composed shots by the duo Inez and Vinoodh.

The campaign moves between sport and style with agile grace. Essential winter sports pieces in technical materials appear from the outset: a jacket embellished with double Cs, trousers printed with the letters of Chanel, an immaculate ski suit, a long pearl-grey down jacket with a removable hood, and a parka with a masculine and feminine spirit.

The elegance and codes of the house subtly imbue each one of these photographs, from the two-tone to the camellias, which blossom on a black and white wool cardigan, worn open over a silk brassiere top. The colour palette is lit up with pink, such as this cashmere brassiere top and trousers ensemble or this pink and red wool belted jacket over leggings where hints of pink illuminate the black. “I find it amazing to see how Virginie Viard brought elegance into ski wear,” says Jennie. Accessories also play a key role here. Small bags worn high on the arm and metal necklaces intertwined with leather, punctuated with a cardholder or a headphone case, have been designed for unrestrained enjoyment on the slopes.

Set against a black and grey background, the South Korean artist reveals herself to be a veritable fashion icon. In each image, Jennie embodies a different facet of the Chanel spirit: irreverence, nonchalance, freedom of movement, and of course — elegance. As the muse herself resumes:

I think Virginie Viard creates for many different women and has a different story to every collection that she makes.

The Coco Neige 2021/22 collection will be available in boutiques from end October.

cr. ELLE