BLACKPINK CAFÉ

ChartsGirl Group Brand Reputation Rankings July 2020

The Korean Business Research Institute has revealed this month’s brand reputation rankings for girl groups!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community indexes of various girl groups, using big data collected from June 10 to July 11.

BLACKPINK rose to the top of this month’s list after seeing an impressive 154.40 percent increase in their brand reputation index since June, scoring a total index of 11,638,631 for July. High-ranking phrases in the group’s keyword analysis included “YouTube,” “hanbok” (Korean traditional clothing), and “Billboard,” while their highest-ranking related terms included “record,” “achieve,” and “surpass.” BLACKPINK’s positivity-negativity analysis revealed a score of 89.56 percent positive reactions.

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