BLACKPINK CAFÉ

ChartsGirl Group Brand Reputation Rankings January 2019

The Korean Business Research Institute has revealed this month’s brand reputation rankings for girl groups!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community indexes of various girl groups, using big data collected from December 4 to January 5.

BLACKPINK topped this month’s rankings with a brand reputation index of 16,799,350, marking a 13.11 percent increase in their score since December. High-ranking phrases in BLACKPINK’s keyword analysis included “Jennie,” “dating,” and “EXO,” while their highest-ranking related terms included “love,” “happy,” and “cute.” The group’s positivity-negativity analysis also revealed a score of 72.50 percent positive reactions.

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